About The Owner/Creator

Rio (Owner) lives in Tehachapi, California. She is currently in High School and has been salt and freshwater fishing her entire life. 

Rio loves being outdoors and fishing and was inspired by that love to create her own line of lures for everyone to enjoy fishing as well as supporting the preservation of our waterways.

Here at, we strive to exceed all expectations in regards to developing high quality baits and customer service.